The protection of your personal data is very important to us.
Personal data within the meaning of this declaration is all data that relates to an identified or identifiable person.
This privacy policy forms the basis on which we process personal data that we collect via the website www.hamburg-open.com from you or that you make available to us via these websites.
The controller within the meaning of the General Data Protection Regulation (GDPR) is MatchMaker Sports GmbH, Hallerstrasse 89, D-20149 Hamburg. As the controller, it decides on the purposes and means of processing your personal data.
Do you have any questions about the processing of your personal data? Please contact us by e-mail: office@hamburg-open.com or by telephone on +49 40 413 434 000
The type and extent to which we collect and use your personal data depends on whether you use our websites for information purposes only or use offers provided by us.
For the purely informative use of our website, it is generally not necessary for you to provide personal data.
Rather, in this case we only collect and use the data that your Internet browser automatically transmits to us. This data includes
On the basis of Art. 6 (1) (f) GDPR, we use the above data solely for the purpose of enabling you to access our websites and their content, as well as for statistical purposes and to improve our website offering.
Our website www.hamburg-open.com provides various order forms that you can use to purchase tickets for our events. If you make use of these forms, you will be asked to enter the following data in the respective input mask:
Name; address; date of birth; e-mail address; telephone number; bank details; action-related data (e.g. membership numbers)
By sending the order, the above data will be transmitted to us.
We collect and use the above data on the basis of Article 6(1)(b) GDPR for the purpose of processing your orders. For example, we use your address to send you the tickets you have ordered or your account details to process payments. The sole purpose of processing the above data is to fulfil our contracts with you or to take pre-contractual measures at your request.
You also have the option of contacting us via the e-mail addresses published on our website. In this case, the personal data that you send us in the e-mail will be stored.
We use the personal data that you provide to us in e-mail enquiries solely for the purpose of processing your enquiries.
The legal basis for the processing of the above personal data is Art. 6 (1) (f) GDPR. This is because the processing of enquiries and the associated maintenance of our relationship with you is in our legitimate interest. If your contact is aimed at concluding a contract with us, Art. 6 (1) (b) GDPR is also the legal basis for the processing of your personal data.
We use your e-mail address and your name to provide you with information about products and services via our newsletter. There are two options for providing our newsletter:
a) You have the option of subscribing to our newsletter by entering your e-mail address and your name in a registration form on our website. By subscribing to our newsletter, you will receive advertising and the latest news about the Hamburg European Open.
By subscribing to our newsletter, you give us your consent to process and use the aforementioned contact data for the purpose of sending you the newsletter by email (Art. 6 (1) (b) GDPR). We use the so-called double opt-in procedure for sending the newsletter, i.e. we will only send you the newsletter if you first confirm your registration via a confirmation e-mail sent to you for this purpose using a link contained therein. This is to ensure that only you, as the owner of the e-mail address provided, can register for the newsletter.
You can object to receiving our newsletter at any time and cancel your subscription accordingly. To do so, you can either send us an informal e-mail to the e-mail address listed under point 1 or cancel your subscription via the link at the end of each newsletter.
b) If we have received your email address from you in connection with the sale of a product or service, we may use it to send you information about goods and services by newsletter that are similar to those that you have already purchased or used from us. This form of direct marketing in the context of existing customer relationships is in our legitimate interest (Art. 6 (1) (f) GDPR).
You have the right to object to receiving this newsletter at any time without incurring any costs other than the transmission costs according to the basic rates. To exercise your right to object, please use the link at the end of each newsletter or contact us at the email address listed in section 1.
Before sending each order, we will inform you about the use of your personal data for the aforementioned purpose and about your right to object in this regard.
So-called "cookies" are used on our website.
Cookies are small text files that are sent from our web server to your browser when you visit our websites and are stored on your device for later retrieval. When you return to our websites, the information stored on your device is sent back to us. This exchange of information serves to make our website more user-friendly and effective for you.
Our websites use so-called session cookies. These cookies only store and retrieve the information that is necessary for us to be able to provide you with the technical functions of our websites. For example, we use session cookies to store information about the contents of your shopping basket so that it can be displayed across several pages (e.g. during the order process). The session cookies we use are deleted at the end of each browser session.
The use of session cookies to ensure the functionality of our websites is in our legitimate interest (Art. 6 (1) (f) GDPR).
You can determine yourself whether cookies can be set and retrieved using the settings in your browser. For example, you can completely deactivate the storage of cookies in your browser, restrict it to certain websites or configure your browser so that it automatically notifies you as soon as a cookie is to be set and asks you for feedback. You can block or delete individual cookies. For technical reasons, however, this may result in some functions of our websites being impaired and no longer functioning fully.
You can also opt out of the use of cookies for reach measurement and advertising purposes via the deactivation page of the Network Advertising Initiative (http://optout.networkadvertising.org/) and additionally the US-American website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/) contradict.
Our website uses Google Analytics, a web analytics service provided by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").
Google Analytics helps us to determine which areas of our websites are well or poorly received by users, allowing us to review and optimise the effectiveness of our website design. The use of Google Analytics is therefore based on Art. 6 para. 1 letter f GDPR in the legitimate interest of MatchMaker Sports GmbH or on the basis of your prior consent (Art. 6 para. 1 letter a GDPR).
Google Tag Manager is a solution with which we can manage so-called website tags via an interface (and thus integrate Google Analytics and other Google marketing services into our online offering, for example). The Tag Manager itself (which implements the tags) does not process any personal data of users. With regard to the processing of users' personal data, please refer to the following information on Google services. Terms of use: https://www.google.com/intl/de/tagmanager/use-policy.html.
On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR), we use Google Analytics, a web analysis service provided by Google LLC ("Google"). GDPR) Google Analytics, a web analytics service provided by Google LLC ("Google"). Google uses cookies. The information generated by the cookie about the use of the online offer by the user is usually transmitted to a Google server in the USA and stored there.
Google is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
Google will use this information on our behalf to analyse the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with further services associated with the use of this online offer and the use of the Internet. Pseudonymised user profiles can be created from the processed data.
We only use Google Analytics with activated IP anonymisation. This means that the IP address of users is truncated by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there.
The IP addresses transmitted by the user's browser are not merged with other Google data. Users can prevent the storage of cookies by setting their browser software accordingly; users can also prevent Google from collecting the data generated by the cookie and relating to their use of the online offer and from processing this data by Google by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de.
Further information on the use of data by Google, setting and objection options, can be found in Google's privacy policy (https://policies.google.com/technologies/ads) and in the settings for the display of adverts by Google (https://adssettings.google.com/authenticated).
Users' personal data will be deleted or anonymised after 14 months.
We use Google Analytics in the form of "Universal Analytics". "Universal Analytics" refers to a Google Analytics process in which user analysis is based on a pseudonymised user ID and a pseudonymised profile of the user is created with information from the use of various devices (so-called "cross-device tracking").
We use Google Analytics to display adverts placed by Google and its partners within advertising services only to those users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) that we transmit to Google (so-called "remarketing" or "Google Analytics audiences"). With the help of remarketing audiences, we also want to ensure that our adverts correspond to the potential interest of users.
On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR), we use the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA ("Google"). GDPR) the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, ("Google").
Google is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
We use the online marketing process Google "AdWords" to place adverts in the Google advertising network (e.g. in search results, in videos, on websites, etc.) so that they are displayed to users who are likely to be interested in the adverts. This allows us to display adverts for and within our online offering in a more targeted manner in order to present users only with adverts that potentially match their interests. If, for example, a user is shown adverts for products that they were interested in on other online offers, this is referred to as "remarketing". For these purposes, when our and other websites on which the Google advertising network is active are accessed, a code from Google is executed directly by Google and so-called (re)marketing tags (invisible graphics or code, also known as "web beacons") are integrated into the website. With their help, an individual cookie, i.e. a small file, is stored on the user's device (comparable technologies can also be used instead of cookies). This file records which websites the user has visited, which content they are interested in and which offers the user has clicked on, as well as technical information about the browser and operating system, referring websites, time of visit and other information about the use of the online offer.
We also receive an individual "conversion cookie". The information obtained with the help of the cookie is used by Google to create conversion statistics for us. However, we only receive the anonymous total number of users who clicked on our advert and were redirected to a page with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.
User data is processed pseudonymously within the Google advertising network. This means that Google does not store and process the user's name or email address, for example, but processes the relevant data in relation to cookies within pseudonymous user profiles. This means that, from Google's perspective, the adverts are not managed and displayed for a specifically identified person, but for the cookie owner, regardless of who this cookie owner is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymisation. The information collected about the user is transmitted to Google and stored on Google's servers in the USA.
Further information on the use of data by Google, setting and objection options, can be found in Google's privacy policy (https://policies.google.com/technologies/ads) and in the settings for the display of adverts by Google (https://adssettings.google.com/authenticated).
Our websites use social plug-ins from the providers "Facebook", "Twitter" and "Instagram". The social plug-ins are labelled with the various provider logos.
When you visit our websites, data is not automatically transmitted to the aforementioned providers via the plug-ins. Only when you activate the plug-ins by clicking on them do you give your consent for a connection to be established to the providers' servers and for data to be transmitted to them (Art. 6 (1) (a) GDPR).
We have no influence on the type and scope of the data that is collected and stored by the respective providers with the help of the plug-ins. Information on this can be found in the privacy policies of the respective providers:
Facebook: https://www.facebook.com/privacy/explanation
Twitter: https://twitter.com/de/privacy
Instagram: https://help.instagram.com/155833707900388
Within our online offer, the so-called "Facebook pixel" of the social network Facebook, which is operated by Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are resident in the EU, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"), is used due to our legitimate interests in the analysis, optimisation and economic operation of our online offer and for these purposes.
Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
With the help of the Facebook pixel, it is possible for Facebook to determine the visitors to our online offering as a target group for the display of adverts (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) that we transmit to Facebook (so-called "custom audiences"). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of users and are not annoying. With the help of the Facebook pixel, we can also track the effectiveness of Facebook adverts for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook advert (so-called "conversion").
The processing of data by Facebook takes place within the framework of Facebook's data usage policy. Accordingly, general information on the display of Facebook ads can be found in Facebook's data usage policy: https://www.facebook.com/policy.php. Specific information and details about the Facebook pixel and how it works can be found in the Facebook help section: https://www.facebook.com/business/help/651294705016616.
You can object to the collection by the Facebook pixel and use of your data to display Facebook ads. To set which types of adverts are displayed to you within Facebook, you can go to the page set up by Facebook and follow the instructions on the settings for usage-based advertising: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.
We may work with external service providers to fulfil our contracts with you, to provide our website or to achieve other processing purposes mentioned in this privacy policy. Your personal data will only be passed on to these external service providers to the extent necessary to fulfil the aforementioned tasks.
We naturally select the external service providers who support us in carrying out the aforementioned tasks carefully and require that they use your personal data in accordance with this privacy policy and existing order processing agreements. The external service providers generally only process the personal data transmitted in accordance with our instructions.
The categories of external service providers that receive your data include
Online ticket shop service providers support us in the processing of ticket purchases and the subsequent dispatch of tickets or mediate the purchase of tickets between us and our customers.
We work together with credit institutions and other external payment service providers to process your orders.
Depending on which payment option you choose when placing your order, we will pass on the data required to process the payment to the credit institution or payment service provider commissioned with the payment. This data may include
Bank details, credit card details, name and contact details
The payment service providers or credit institutions process some of this data under their own responsibility. In this respect, the privacy policy of the respective payment service provider or credit institution also applies.
Otherwise, we will only transfer the personal data that we collect and process in accordance with sections 2 to 5 to third parties - unless expressly stated otherwise in this privacy policy - if you have given us your prior consent to do so.
In addition, we transmit your data to third parties if we are obliged to do so due to legal provisions or court or official orders.
We store your personal data within the EU.
We only store your personal data for as long as is necessary to fulfil the aforementioned processing purposes. If the respective processing purpose no longer applies, the personal data will be erased or blocked in accordance with the statutory provisions.
If the storage of your personal data is necessary due to a legal regulation to which the controller is subject, your personal data will be blocked or deleted when the storage period prescribed by the legal regulation expires.
We use technical and organisational security measures to protect the personal data collected by us and provided by you, in particular against accidental or intentional manipulation, loss, destruction or against attacks by unauthorised persons.
However, we would like to point out that data transmission on the Internet (e.g. when communicating by e-mail) is unfortunately not completely secure. We will do our best to protect your personal data, but we cannot guarantee the complete security of your data.
You have the right to information about your personal data (Art. 15 GDPR, § 34 BDSG). You can also request the rectification (Art. 16 GDPR), erasure (Art. 17 GDPR, Section 35 BDSG) and transfer (Art. 20 GDPR) of your personal data.
You are entitled to object to the processing of your personal data (Art. 21 GDPR) or to demand the restriction of processing (Art. 18 GDPR, Section 35 BDSG).
If you have given us your consent to process your personal data, you can revoke this at any time with effect for the future.
To assert the aforementioned rights, please contact the controller using the contact details provided in section 1.
You also have the right to lodge a complaint with a supervisory authority.
General right to object (Art. 21 (1) GDPR)
You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on point (e) of Article 6(1) (public interest) or point (f) of Article 6(1) (legitimate interest), including profiling based on those provisions.
Right to object to direct marketing (Art. 21 (2) GDPR)
You can object to the processing of your personal data for the purpose of direct marketing at any time - without giving reasons. This also applies to profiling insofar as it is associated with such direct marketing.
Recipient of the objection
Please address your objection to the controller using the contact details listed in section 1.
Use of the remarketing or "similar target groups" function of Google Inc.
We use the remarketing or "similar target groups" function of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website. This function serves the purpose of analysing visitor behaviour and visitor interests.
Google uses cookies to analyse website usage, which forms the basis for the creation of interest-based advertisements. Cookies are used to record visits to the website and anonymised data on the use of the website. No personal data of visitors to the website is stored. If you subsequently visit another website in the Google Display Network, you will be shown adverts that are highly likely to take into account previously accessed product and information areas.
Your data may also be transferred to the USA. The European Commission has issued an adequacy decision for data transfers to the USA.
Processing is carried out on the basis of Art. 6 (1) lit. f GDPR for the legitimate interest of targeting visitors to the website with advertising by displaying personalised, interest-based advertisements to visitors to the provider's website when they visit other websites in the Google Display Network.
You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on Art. 6 (1) f GDPR.
You can permanently deactivate the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de
Alternatively, you can deactivate the use of cookies by third-party providers by visiting the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and implement the further information on the opt-out mentioned there.
You can find more information about Google Remarketing and the associated privacy policy athttps://www.google.com/privacy/ads/
Use of Google Adwords conversion tracking
We use the online advertising programme "Google AdWords" on our website and, in this context, conversion tracking (visit action analysis). Google Conversion Tracking is an analysis service of Google Inc (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). When you click on an advert placed by Google, a cookie for conversion tracking is stored on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognise that you have clicked on the ad and have been redirected to this page. Each Google AdWords customer receives a different cookie. It is therefore not possible for cookies to be tracked via the websites of AdWords customers.
The information collected with the help of the conversion cookie is used to create conversion statistics. This tells us the total number of users who clicked on one of our adverts and were redirected to a page with a conversion tracking tag. However, we do not receive any information with which users can be personally identified. The processing is carried out on the basis of Art. 6 (1) lit. f GDPR from the legitimate interest in targeted advertising and analysing the impact and efficiency of this advertising.
You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on Art. 6 (1) f GDPR.
You can prevent the storage of cookies by selecting the appropriate technical settings in your browser software. However, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent. You will then not be included in the conversion tracking statistics.
You can also deactivate personalised advertising for you in the Google advertising settings. You can find instructions on how to do this at https://support.google.com/ads/answer/2662922?hl=de In addition, you can deactivate the use of cookies by third-party providers by visiting the deactivation page of the Network Advertising Initiative athttps://www.networkadvertising.org/choices/ and implement the further information on the opt-out mentioned there.
Further information and Google's privacy policy can be found at: https://www.google.de/policies/privacy/
Use of Facebook Remarketing
We use the remarketing function "Custom Audiences" of Facebook Inc (1601 S. California Ave, Palo Alto, CA 94304, USA; "Facebook") on our website.
This function is used to target visitors to the website with interest-based advertising on the Facebook social network.
The Facebook remarketing tag has been implemented on the website for this purpose. This tag establishes a direct connection to the Facebook servers when you visit the website. This tells the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. When you visit the Facebook social network, you will then be shown personalised, interest-based Facebook ads. The processing is carried out on the basis of Art. 6 (1) lit. f GDPR for the legitimate interest in the above-mentioned purpose.
You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on Art. 6 (1) f GDPR.
To do this, you can use the remarketing function "Custom Audiences" here deactivate. For more information on the collection and use of data by Facebook, your rights in this regard and options for protecting your privacy, please refer to Facebook's privacy policy at https://www.facebook.com/about/privacy/.
Use of YouTube
On our website, we use the function for embedding YouTube videos from YouTube LLC. (901 Cherry Ave., San Bruno, CA 94066, USA; "YouTube").
YouTube is a company affiliated with Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
The function displays videos stored on YouTube in an iFrame on the website. The "Extended data protection mode" option is activated. This means that YouTube does not store any information about visitors to the website. Only when you watch a video is information about it transmitted to YouTube and stored there.
For more information on the collection and use of data by YouTube and Google, your rights in this regard and options for protecting your privacy, please refer to YouTube's privacy policy ( https://www.youtube.com/t/privacy).
Hotjar
We use Hotjarto better understand the needs of our users and to optimise the offer on this website. Hotjar's technology helps us gain a better understanding of our users' experiences (e.g. how much time users spend on which pages, which links they click on, what they like and dislike, etc.) and this helps us to tailor our offering to our users' feedback. Hotjar works with cookies and other technologies to collect information about the behaviour of our users and their end devices (in particular IP address of the device (is only recorded and stored in anonymised form), screen size, device type (unique device identifiers), information about the browser used, location (country only), preferred language for displaying our website). Hotjar stores this information in a pseudonymised user profile. The information is not used by Hotjar or by us to identify individual users or merged with other data about individual users. You can find further information in Hotjar's privacy policy.
You can object to the storage of a user profile and information about your visit to our website by Hotjar as well as the setting of Hotjar tracking cookies on other websites if you have given your consent. Opt-out link click.
©2025 Matchmakter Sports GmbH