The MSC Hamburg Ladies Open can welcome another top international brand to its sponsor pool. Westwing, Europe's #1 in Beautiful Living e-commerce, and the Hamburg professional women's tennis tournament (13 to 20 July 2025) have agreed an extensive strategic partnership. It is the first sports sponsorship of the one-stop destination for premium home & living.
Westwing is now bringing its passion for design and aesthetics to a whole new environment. The brand will present its unmistakable style at the Rothenbaum and is responsible for the players' bench designed by the Westwing in-house design team in collaboration with brand ambassador Eva Lys. Lys will be the German number one in Hamburg and is already eagerly awaiting her first serve at her home tournament.
Away from the centre court, an area of 200m² will be designed with the latest outdoor collection from Westwing. The pop-up concept offers a multi-sensory journey that combines the atmosphere of the tournament with the elegance of Westwing. Highlights include an "Ocean Wave" tennis ball wall and a mini maxi Westwing museum.
"Our mission is to inspire people to create a home that unfolds the full beauty of life. With the MSC Hamburg Ladies Open, we are combining this passion with sport - an environment that also stands for emotion, elegance and style. The partnership is a significant step for our brand, and with Eva Lys we have an authentic ambassador who embodies these values perfectly - on the court and beyond," says Rik Strubel, CMO of Westwing.
"We are very proud that we were able to inspire such a renowned company as Westwing for our tournament. In my opinion, Westwing's profile is an ideal match for the sport of tennis and the target group of our event. In addition, the connection with our local heroine Eva Lys, who will be serving in front of her own audience as a Westwing brand ambassador, is also a perfect basis for a successful collaboration," explains Sandra Reichel, Tournament Director of the MSC Hamburg Ladies Open.
About Westwing:
Westwing, Europe's #1 in Beautiful Living e-commerce, is present in 15 European countries and generated a GMV (gross merchandise volume) of EUR 497 million in 2024. As Europe's premium one-stop destination for design lovers, Westwing offers a unique brand experience with a curated assortment from the Westwing Collection and third-party brands. The integrated platform combines the shop, daily specials, stores, B2B services (Westwing Business) and the Westwing Design Service. Westwing's team works together towards the common goal of "Excite people to create homes that unlock the full beauty of life". Westwing was founded in 2011, is headquartered in Munich and has been listed on the Frankfurt Stock Exchange since October 2018. Further information is available at www.westwing.com.