Lexus x tennis - a perfect match! This will continue to apply to the successful co-operation between Lexus and the MSC Hamburg Ladies Open. Over the next two years, the premium car brand will remain the official automotive partner of the traditional Hamburg WTA 250 women's tennis tournament, which will be held at Hamburg's Rothenbaum from 13 to 20 July 2025.
The partnership between Lexus and the MSC Hamburg Ladies Open, which has been running since 2022, is a significant step towards strengthening the link between sport, lifestyle and innovation at the Rothenbaum. Lexus will not only act as the official automotive partner and equip the fleet of the driving service, but will also provide a vehicle for promotional activities and a tour to the tennis clubs in the greater Hamburg area in the run-up to the tournament. This is the ES300h model, which stands for an outstanding combination of elegance, performance and environmentally friendly hybrid technology.
The cooperation includes Lexus branding on centre court during the tournament week. The Lexus logo will be displayed on the net judge's box and the side boards to further increase the brand's visibility at Rothenbaum. Fans will also have the opportunity to experience the all-electric Lexus RZ up close and convince themselves of its quality and the latest innovations. For both Lexus and tennis, the secret lies in striving for perfection and constantly improving. And to only be satisfied when you have got the best out of yourself.
"We are proud to continue our collaboration with Lexus and to work together to make the MSC Hamburg Ladies Open an unforgettable experience for players and fans alike," says Tournament Director Sandra Reichel. "Lexus' values - quality, innovation and sustainability - are reflected in our commitment to the sport of tennis."
The MSC Hamburg Ladies Open continues the long history of the Hamburg women's tennis tournament, which dates back to 1896. Since returning to the tennis stadium at Hamburg's Rothenbaum, world-class women's tennis has been presented there for the fifth time in a row, including with the German number one, Eva Lys from Hamburg.
"Precision, dynamism and the pursuit of perfection: Lexus and tennis share the same DNA," says Michael Röck, General Manager Lexus Germany, "with the two-year partnership with the MSC Hamburg Ladies Open, we are further expanding our presence in women's tennis. Our commitment is part of the long-term tennis strategy of the Lexus brand, which has been the official automotive and platinum partner of the ATP Tour since 2023. Women's tennis has a special relevance for Lexus' strategic brand communication: we want to appeal to a luxury-oriented target group in a sporty and style-conscious environment and bring our brand values such as elegance, innovation and performance to the world of tennis."
About Lexus:
Lexus is Toyota's premium car brand and stands for the highest quality, innovative technologies and outstanding customer service. Lexus places a clear focus on attention to detail, the principle of Omotenashi (hospitality) and Takumi (craftsmanship). Lexus is thus setting standards in the automotive industry. For more than 15 years, Lexus has been a pioneer and one of the leading manufacturers in the field of electrification of premium vehicles. Over 3 million self-charging Lexus hybrid vehicles are on the road worldwide - a comprehensive range of models that inspire with the highest quality, outstanding reliability and exclusive comfort.