Betway expands partnership with Hamburg European Open as official betting sponsor

The Hamburg European Open is pleased to announce that the leading online global betting and gaming brand Betway will increase its sponsorship as the official betting sponsor at this year’s Rothenbaum tournament (July 16-24).

“We are delighted to announce the expansion of our partnership with Betway. They came aboard last year in unusual times with a multi-year deal and now they committed even more generously to the idea of a men’s and women’s tournament. They are supporting us in making history with the combined event returning to Hamburg after 44 years”, said tournament director Sandra Reichel. She further emphasized: “Besides being highly respected in its industry, Betway shares our commitment to creating a safe environment for customers. This was important to us when choosing a partner.”

This announcement further demonstrates the Betway brand’s ever-growing commitment to sponsorship of the highest profile sporting events around the world. Anthony Workman, Betway’s CEO said: “We are very proud to continue our fantastic relationship with Hamburg European Open. This year, we are also extremely happy to be creating a piece of history as we partner with the women’s tournament. It’s very important for the women’s game to receive support in order to allow it grow, so it’s great that we’ve been able to play a part in this via our partnership with Hamburg European Open.”

Advance ticket sales for the biggest and most traditional tennis tournament in Germany has already begun. Tickets for the clay court classic are available through the online ticket shop on the tournament homepage. The 2022 Hamburg European Open will feature players such as rising Danish star Holger Rune, the Spaniard Alejandro Davidovich Fokina, top ten player Danielle Collins (USA) and tournament ambassador Andrea Petkovic from Germany.

About Betway
Betway is part of Super Group: the global digital company which provides first class entertainment to the worldwide betting and gaming community. Super Group (SGHC) Limited is the holding company for leading global online sports betting and gaming businesses: Betway, a premier online sports betting brand, and Spin, a multi-brand online casino offering. Listed on the New York Stock Exchange (NYSE ticker: SGHC), the group is licensed in multiple jurisdictions, with leading positions in key markets throughout Europe, the Americas and Africa. The group’s successful sports betting and online gaming offerings are underpinned by its scale and leading technology, enabling fast and effective entry into new markets. Its proprietary marketing and data analytics engine empowers it to responsibly provide a unique and personalized customer experience. For more information, visit

Betway Group is a leading provider of innovative and exciting entertainment across sports betting, casino and esports betting. Launched in 2006, the company operates across a number of regulated online markets. Betway prides itself on providing its customers with a bespoke, fun and informed betting experience, supported by a safe, secure, fair and responsible environment. Betway is a member of several prominent industry-related bodies, including International Betting Integrity Association (IBIA), iGaming European Network (iGEN), the Independent Betting Adjudication Service (IBAS), Sports Wagering Integrity Monitoring Association (SWIMA) and the Betting and Gaming Council (BGC).


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