BIDI BADU, the tennis fashion brand, will once again kit out the ball kids at the Hamburg European Open in 2023. The company, which was founded in 2016 to bring a fresh lifestyle into the world of tennis, will additionally have a shop at the venue once again.  

Boris Krumm, CEO of the Spodeco GmbH group of companies, which also includes BIDI BADU, is looking forward to the collaboration again this year: “For us, the Hamburg European Open is not only one of the year’s most important tournaments, but it is also one of the nicest. With our dazzling outfits and on-site activities, we want to add real value and play our part in making the event a real spectacle, both on and off court.” 

Authentic, crazy and full of life – these are probably the best attributes to describe the BIDI BADU brand. With the slogan “Life is BIDI BADU”, the brand inspires all players who think “outside the box”, are different and positively crazy. BIDI BADU’s bright colours and eye-catching designs help players to stand out wherever they are.